SEO Basics Every Small Business Owner Should Know
When people search online, they usually don’t scroll past the first page of results. If your business isn’t showing up, you’re missing out on potential customers. That’s where SEO (Search Engine Optimisation) comes in.
But don’t worry, SEO doesn’t have to be complicated. With a few basics, you can make a big difference in how easily people find your business online.
What is SEO?
SEO is the process of making your website more visible to search engines like Google. Think of it as making your site easier to understand and recommend. For example, having a professional website is the foundation, but SEO is what helps people actually discover it.
3 simple SEO basics you should know
1. Keywords matter
These are the words people type into Google. If you run a café in Suffolk, customers might search “best café in Suffolk” or “coffee shop near me.” Using these words naturally in your site copy helps. Tools like the Moz Beginner’s Guide to SEO explain this in more detail.
2. Content is king
Regular blog posts, updates, or even FAQs show search engines that your site is alive and relevant. If you’ve already invested in a fresh look — see our post on website redesigns — then ongoing content is the next step. Writing helpful content that answers your customers’ questions will always pay off.
3. Local SEO counts
For small businesses, local search is key. Make sure your business is listed on Google Business Profile, keep your address and phone number updated, and encourage happy customers to leave reviews. Check out Google’s SEO Starter Guide for practical tips on setting this up.
Why it matters
Quick win checklist
Good SEO means your website gets seen by the right people at the right time. That can lead to more calls, more bookings, and more sales — without spending a fortune on ads. And remember, SEO works best when it’s combined with strong branding to build trust.
Add your main keywords into page titles and headings.
Write clear, helpful descriptions for your services.
Keep your blog active with useful posts (like this one).
Check your site loads quickly and works on mobiles — a common reason for website redesigns.
Stay consistent with your business details across the web.
For more inspiration, Neil Patel’s guide to what SEO is gives simple, small-business-friendly advice.
Want help with SEO or a full website health check?
Explore our Web Design and SEO Services or get in touch with us today to boost your online visibility.
